At the ad:tech Tokyo 2012, I found a very interesting start-up called “infogra.me”. It is a social media for infographics. Infographics are the image communication tool for data and information. infogra.me collects, share and explore infographics.
As for the idea of the infographics-meet-SNS, “viaual.ly” in the U.S. has already launched it public beta since March 2012. They have 2 million monthly users and over 20,000 infographics has been posted.
Their business model is below
- Provide a sponsored infographic template to consumers
- Create infographics for mass media
In visual.ly a beer brand, Heineken, offer a sponsored infographic that users you can create thier own infographic by fulfilling the twitter data. Mass media such as
the Economist or Al Jajeera are provided infographics from visual.ly with the exchange of the link share.
At the booth talking with people from infogra.me, two things came up upon me.
- Having their owned media could be the new strategy of ad agencies.
- The non-verbal communication is emerging.
Media available for Agencies
Kartz Media Works, which produces infogra.me, mainly deliver PR consulting from small retailers to big consumer brands. It used to be their strength that they have strong connection with the mass media. Big advertising budget is necessary for buying the print or television media.
Web pages have changed the advertising strategy for brands. They have their owned media on Internet where they build communication with customers. Coca-Cola expands its owned media strategy. The owned media strategy can solve only you are big brand so that everybody knows your name.
But, here comes infogra.me. If you use the power of social, the ad agency can develop their own media. They no longer need to pay much money to mass media. Instead, their clients post infographics on infogra.me.
Developing social media will change the business model and structure of media and advertising market.
Right : Takashi Murakami CEO Kartz Media Works,
Left : Francesco Romano CMO
Non-verbal Communications Emerging
Time line on facebook is filled with photos. People share photos of dishes in lunch, of something fun when they take walk. Some people upload video as well. Most smartphones install not only video camera but also video editors. The US mobile career shows the video sharing as promoting 4G LTE in its TV commercial. Shooting, editing and sharing video will be more common as the way of communications.
Data visualization has already moved to the next stage, video-graphic. Bloomberg use much video-graphics. If you see this web site,you can find more than 30 video-graphics that explain from the EURO crisis to Brazil market emerging.
Swiss based design studio, Hitch Design develops video-graphics to Bloomberg. Their work for Coca-Cola was nominated to Emmy 2012.
The technology enables non-verbal communication to extend to the next stage and video-graphics will be the next big thing.
The oldest painting is 400,000 years old. The oldest letters is 2,000 years old. Our ancestors communicated by images. And in the digital era, we are getting closed to our original way.