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In 2009, Time Warner CEO Jeffry L. Bewkes commented in the press release, “Time Warner becomes contents-focused company.”He calls this strategy “TV Everywhere”.
Most smart phones now sold in the market preinstall a video-editing tool. There is a free app that provides the video filters such as black and white, blur, 3D like, so that you can edit your video as you like. The smartphone become a professional camera in hand that you can take, edit and share images.
Athletes’ Activity Like Media
Athletes were supposed to be the objects for the media who they wanted to interview with. Media positioned themselves in between the athletes and the readers and viewers.
Image Communications on the Rise
In the social media sphere, the quality of images does not matter. People don’t want to appreciate a masterpiece. Instead, they want to “RT”, retweeting. The fans want to react, share and cheer up the favorite athletes. Images are easier than text to do that. Texts can deliver less information than images so that you can find more points to react.
Video has commoditized
Thirty years ago only the professionals could handle the video camera. At the time the Beijing Olympics was held, there were only six million iPhone users. Now more than 270 million iPhone are in the market. In 2012, four hundred million smartphones are shipped every quarter and they all have cameras. On YouTube sixty hours of new videos are uploaded every minute.
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