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志村一隆「ロックメディア」
January 10, 2013
ROCKMEDIA #48

Panasonic - all about electronic solution - Day 2 CES2013

InfoCom Research, Inc., Senior Analyst.
Kazu Shimura
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BORN MOBILE, the Opening Keynote Keyword
BORN MOBILE, the Opening Keynote Keyword

As the CES’s first keynote speaker from the mobile industry, Dr. Paul Jacobs , the CEO of Qualcomm, touts “BORN MOBILE”.

Mobile broadband, the increase of processor ability and devices price decline allow the mobile native generation do anything they want anywhere in the smooth manner.

So, what does BORN MOBILE mean to the industry? One device does everything. Connected economy is emerging. BORN MOBILE is changing a game. How manufactures value their product line?

Panasonic introduces their effort of the smart city project in Fujisawa, Japan
Panasonic introduces their effort of the smart city project in Fujisawa, Japan

Panasonic CEO, Kazuhiro Tsuga, didn’t say anything but mobile at his keynote CES 2013. Instead, his speech kept talking about the enhancement of their business domain.

Panasonic is no longer a home electronics company but a company that provides the solution all about electronic such as eco energy solar system, retail customer management, the smart city infrastructure and you name it.

A manufacture changing the business model? IBM is famous for re-engineering corporate strategies.

CEO Kazuhiro Tsuga talks about Panasonic’s B2B business.
CEO Kazuhiro Tsuga talks about Panasonic’s B2B business.

The screen device market has been tough. Chinese manufacture developed OLED TV and LG said that it would launch OLED TV line up in this coming spring for 1,200 U.S. dollars. The TV remote of Hisense’s Google TV has the same swipe features that I have seen in Panasonic booth few years ago in CES.

Under BORN MOBILE environment, all manufactures need to restructure the business idea they are based on. IBM sold its brand of PC, thinkpad, to Lenovo, a Chinese company. Panasonic might sell the TV division like IBM did for the PC business.

Mr. Tsuga closed his keynote with the word of Konosuke Matsushita, “For all customers” Panasonic’s B2B move will not harm the spirit of the founder as long as they are staying connected with customers.

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